How Thingsquare Works

How we help customers find and deliver value with the Internet of Things

September 05, 2019

The Internet of Things has enormous potential and applying the concept to specific business cases requires know-how and experience. But the concept is straightforward:

  • Step 1: identify the value
  • Step 2: figure out how to deliver that value

Thingsquare offers our pioneering IoT expertise to help customers identify the business value that IoT brings and to implement IoT solutions that deliver on that promise.

We work closely with our customers in every step of the journey, from business case analysis and validation, to commercialization and production.

We leverage the Thingsquare IoT platform to quickly bring up prototypes and to deploy polished, scalable commercial products.

Our Three Project Tiers

We offer three types of projects, with timespans from weeks to months:

Business Prototype

Time: 2-4 weeks
Purpose: To analyze the business case and perform an initial evaluation how well an IoT solution fits the case


Time: 1-4 Months
Purpose: To quantify the the business case by deploying a proof-of-concept solution with target users


Time: 6-12 Months
Purpose: To prove the business case by bringing a polished solution to market

Business Prototype

The purpose of the business prototype tier is to get a quick evaluation of how the IoT can impact your business. The timespan in on the order of a few weeks and the process starts with us together discussing and analyzing the business case to see how the IoT can help move the needle.

We start by identifying key performance indicators (KPIs) for the project, and put together a plan for how these can be reached with a minimal budget.

We typically develop a quick prototype, built with the Thingsquare IoT platform and off-the-shelf hardware, that is suitable to provide an initial demo for project stakeholders, investors, and customers. The purpose of the prototype is to provide an initial analysis of how the IoT can be used to further the business case, as well as to set a plan for the future.


The purpose of the proof-of-concept is to provide a proof-of-concept prototype that is ready to be deployed with the target users, to prove the business case. The timespan is on the order of a few months and we work closely together with our customers and their engineering teams to produce a fully fledged proof-of-concept.

We typically develop custom smartphone apps for the users of the system, as well as installation apps for the installation personnel as this may critically cut down on deployment complexity and cost.

We develop a plan for how to measure and test the business KPIs with the target users

The result of this tier will be able to prove the business case and demonstrate to stakeholders, as well as to be actively used by the target users.


The purpose of the commercialization tier is to bring a polished product to market. The timespan is typically over a few months and involves working closely with the engineering and business teams to develop custom hardware, custom smartphone apps, factory production procedures, deployment installation procedures, cloud/local backend partitioning configurations, as well as training courses for users.

The result is a product that is ready to be deployed and commercialized at scale.

In many cases, the commercialization project will have started as a successful proof-of-concept project, thus reducing the overall time to market.

Guiding Principles

We use the following 5 guiding principles to how we work:

  1. Identify the top-3 most important problems, then focus on solving the most important one
  2. Quantify the solution
  3. Keep it simple
  4. Build to validate, not illustrate
  5. Make it beautiful

Read about our approach in more detail in this article:

The Thingsquare Team

Founded in 2012 by a team of Internet of Things pioneers, we in the Thingsquare team is passionate about helping companies make money with the IoT.

Adam Dunkels


Award-winning Internet of Things pioneer, named a top 35 innovator in the world by the MIT Technology Review for having created the minimal wireless networking protocols that allow almost any device to communicate over the Internet. Most of today’s Internet of Things products are powered by software he created.

Fredrik Rosendal


The innovator behind the Cooja network simulator that effortlessly allows simulation of large-scale wireless networks.

Marcus Linderoth

VP of Engineering

Deep background in both network protocols and hardware design, having worked on the Internet of things and wireless sensor networks around the world since his graduation from the Royal Institute of Technology.

Be our next success story!

Thingsquare helps companies find and deliver value with the Internet of Things – from pilot to commercialization.
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