How Thingsquare Helps Customers Find and Deliver Value with the Internet of Things

The IoT is valuable - we help you find how to apply it to your business

Adam Dunkels, Thingsquare CEOBy Adam Dunkels, Thingsquare CEO – September 05, 2019

The Internet of Things has enormous potential and applying the concept to specific business cases requires know-how and experience. We have that know-how and experience. Our concept is straightforward:

  • Step 1: identify a value hypothesis
  • Step 2: build a proof-of-concept IoT solution to validate the value hypothesis
  • Step 3: deploy the proof-of-concept solution with the target users and measure the value
  • Step 4: commercialize the solution, if it actually brings the expected value

We have built IoT solutions since 2012 that deliver on the promised value and work closely with our customers in every step of the journey, from business case analysis and validation, to commercialization and production.

We leverage the Thingsquare IoT platform to quickly bring up proof-of-concept prototypes and to deploy polished, scalable commercial products.

Our Three Project Tiers

We offer three types of projects, with timespans from weeks to months:

Analyzing the business case and performing an initial evaluation how well an IoT solution fits the case

Business Prototype

Time: 2-4 weeks
Purpose: To analyze the business case and perform an initial evaluation how well an IoT solution fits the case
Quantify the the business case by deploying a proof-of-concept solution with target users


Time: 1-4 Months
Purpose: To quantify the the business case by deploying a proof-of-concept solution with target users
Prove the business case by bringing a polished solution to market


Time: 6-12 Months
Purpose: To prove the business case by bringing a polished solution to market

Business Prototype

The purpose of the business prototype tier is to get a quick evaluation of how the IoT can impact your business. The timespan in on the order of a few weeks and the process starts with us together discussing and analyzing the business case to see how the IoT can help move the needle.

We start by identifying key performance indicators (KPIs) for the project, and put together a plan for how these can be reached with a minimal budget.

We typically develop a quick prototype, built with the Thingsquare IoT platform and off-the-shelf hardware, that is suitable to provide an initial demo for project stakeholders, investors, and customers. The purpose of the prototype is to provide an initial analysis of how the IoT can be used to further the business case, as well as to set a plan for the future.


The purpose of the proof-of-concept is to provide a proof-of-concept prototype that is ready to be deployed with the target users, to prove the business case. The timespan is on the order of a few months and we work closely together with our customers and their engineering teams to produce a fully fledged proof-of-concept.

We typically develop custom smartphone apps for the users of the system, as well as installation apps for the installation personnel as this may critically cut down on deployment complexity and cost.

We develop a plan for how to measure and test the business KPIs with the target users.

The result of this tier will be able to prove the business case and demonstrate to stakeholders, as well as to be actively used by the target users.


The purpose of the commercialization tier is to bring a polished product to market. The timespan is typically over a few months and involves working closely with the engineering and business teams to develop custom hardware, custom smartphone apps, factory production procedures, deployment installation procedures, cloud/local backend partitioning configurations, as well as training courses for users.

The result is a product that is ready to be deployed and commercialized at scale.

In many cases, the commercialization project will have started as a successful proof-of-concept project, thus reducing the overall time to market.


Guiding Principles

We use the following 5 guiding principles to how we work:

  1. Identify the top-3 most important problems, then focus on solving the most important one
  2. Quantify the solution
  3. Keep it simple
  4. Build to validate, not illustrate
  5. Make it beautiful

Read about our approach in more detail in this article:

The Thingsquare Team

Founded in 2012 by a team of Internet of Things pioneers, we in the Thingsquare team is passionate about helping companies make money with the IoT.

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Adam Dunkels

Adam Dunkels


Fredrik Rosendal

Fredrik Rosendal


Marcus Linderoth

Marcus Linderoth

VP Engineering

Setting things up...